Ashraf Hefny · Product Manager at AYEN. Husband and father of three.
I build products, care about the business behind them, stay close to the technology, and experiment with what AI makes possible.
02What I’m working on
Aug 2026Tawaq. A raw founder idea goes in; a structured venture-building journey comes out. AI does the structuring.
A product-knowledge assistant that answers from specs, decisions and history, not from vibes.
Qrarat’s AI report generation. I took it from concept to a working prototype myself.
03What I write about
All entries →04What I’m reading
9 books →“It made me more interested in what happens between receiving information and taking action.”
05Experience
Full experience →Four shifts in ten years. Each one changed what I pay attention to, and none of them threw the previous one away.
AI-native product building
Product
Technical leadership
Software engineering
06Advisory
How I work with teams →Building is easier with someone who has built before. Alongside my full-time role, I work with a small number of founders and product teams.
Product directionFrom an idea or an AI-built prototype to a scoped product your team can build.AI-native buildingAI features grounded in your own data, taken to a working prototype.Product operating systemsKnowledge base, decision logs and an AI-ready workspace for your team.Technical directionArchitecture reviews and build-vs-buy calls, when the product needs them.Let’s build something interesting.
Have a product that needs direction, or an idea that needs building? Write to me.